Sunday, November 18, 2012

Naming that real estate development

As a lad I lived in Cameo Homes, a development of split level, ranch and, later on, bi-level homes in Monsey, New York.  It was carved out of farmland and woods in the late 1950s and early 1960s and was populated by World War II vets moving up from New York City apartments and other first-time homebuyers.  It was not a particularly pretty subdivision as almost every large tree that remained would soon die because of the changes to water levels, etc. brought about by large scale grading of the land.

Now I live in High Tor Estates in Essex County, New Jersey.  Our developer planted trees have grown well throughout most of the tract, but the railroad tie retaining walls designed to hold back the mountain (hence High Tor) on which we live is starting to show its age.

Cameo Homes and thousands of others throughout the country, have names with no relation to what one really finds on the ground.  The names are all about marketing, can't blame folks for that.  Here's a commentary on the subject from one of my favorite comics, Frazz.




What do you think?
For your next title order or
if you have questions about what you see here, contact
Stephen M. Flatow, Esq.
Vested Land Services LLC
165 Passaic Avenue, Suite 101
Fairfield, NJ 07004
Tel 973-808-6130 - Fax 973-227-0645
E-mail sflatow AT vested.com
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